Where Family Businesses
Level Up
Welcome to ShareX Capital.
We partner with South Africa’s family-owned businesses, providing the capital, expertise, and vision they need to grow and thrive.
Families count on us to preserve their legacy while unlocking new opportunities for sustainable success.
Who Are We?
At ShareX Capital, we’re more than an investment firm - we’re a partner in sustainable success. We were founded to serve South Africa’s family-owned, operationally intensive enterprises - what we call “sweaty businesses.” By blending traditional values with innovative strategies, we help unlock the hidden potential within these businesses.
Our mission is to support the backbone of the economy: companies built on hard work, perseverance, and family values. Through expertise and a shared vision for growth, we aim to preserve these legacies while driving sustainable, long-term success.
In a market where liquidity is often a challenge, ShareX Capital provides a unique approach to value creation, helping businesses achieve their full potential and positioning them for enduring growth.
The Challenges Facing "Sweaty" Businesses in South Africa
South Africa’s mid-to-large family-owned businesses are the unsung heroes of our economy - creating jobs, driving growth, and sustaining communities. Yet, these businesses face persistent challenges that hold them back:
Liquidity Constraints – Limited access to growth capital or exit opportunities leaves many underfunded and unable to realise their full potential.
Growth Barriers – Without clear pathways to scale or expand into broader markets, businesses often plateau despite their promise.
Operational Inefficiencies – Gaps in marketing, sales, capital utilisation, and technology adoption hinder competitiveness.
Knowledge Silos – Innovation and efficiency remain locked within individual businesses, rather than shared across industries.
"Sweaty" businesses deserve more. They need a partner who understands these challenges - and has the tools, experience, and passion to help overcome them.
Our Services
Real Investment inFamily-Owned Businesses
Strategic Capital Deployment
We provide targeted funding to unlock growth in marketing, sales, technology, and operations - enabling businesses to scale without losing their core values.
Operational Enhancement
Our team works with management to streamline processes, impove efficiency, and increase profitability, making businesses more agile and competitive.
Expertise Accross Key Functions
With deep knowledge in finance, marketing, sales, and business development, we provide hands-on support to strengthen both day-to-day operations and long-term strategy.
Our Investment Criteria
Focused Investments for Sustainable Growth
Minimum Enterprise Value of R25 Million
We invest in established businesses with a proven market presence and strong foundations, ready for their next phase of growth.
Strong Gross Profit Margins
We prioritise companies that are already profitable, with room to unlock further value through operational and market improvements.
Solid Management Teams
We partner with capable, committed leaders - Building on their expertise while providing the capital and strategic support to accelerate growth.
Our Recent Investments
Real Investment in Family-Owned Businesses
With their headoffice in South Africa, Field Africa provides multi-national reseach agencies based outside of Africa with a market research footprint inside Africa.
Krafted Kampers builds the best lightweight Camper in South Africa. Their philosophy of enjoying the outdoors without the "schlep" is what we love.
Whispered luxury.
Never again will another woman wear the same perfume as you.
What our Families are Saying
“We’d do it again with you.”
“You’re not just investors. You’re partners we’d trust with almost anything.”
Stefan
“You understood what mattered to our family. You didn’t just see EBITDA, you saw people, history, and values."
“You didn’t just buy a company. You became stewards of a legacy.”
Jen
“You’re growing what we built, not changing it for the sake of it.”
“You improved it, but it’s still ours in spirit.”
Colette
At ShareX Capital, we excel in leveling up family owned businesses. Contact us today for a chat.
